Privacy Policy

1. Introduction

California First Roofing (“Company,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained through https://californiafirstroofing.com (the “Website”).

By using the Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

• Personal Information you provide: name, phone number, email address, property address, and details about your roofing project when you request an estimate, request service, schedule an appointment, or contact us.
• Messages and communications: if you contact us by phone, email, web form, chat, or text message, we may keep records of those communications and any information you share.
• Automatically collected information: IP address, browser type, device type, approximate location (based on IP), pages visited, referring/exit pages, and dates/times of visits.
• Cookies and similar technologies: identifiers and usage data collected via cookies, pixels, or similar tools as described in Section 6.

3. How We Use Your Information

We use collected information to:

• Respond to your inquiries and provide estimates
• Schedule inspections and deliver roofing services
• Communicate with you about your request, appointments, and service updates
• Send service-related messages (e.g., appointment confirmations, reminders, updates) when you provide your phone number
• Send marketing or promotional messages only where you have provided consent (where applicable)
• Improve Website performance and user experience
• Prevent fraud, protect security, and enforce our policies
• Comply with legal and regulatory requirements

We do not sell your personal information.

4. Text Messaging & Phone Numbers

If you provide your phone number, we may use it to contact you about your request, estimate, appointment, or services. If you opt in to receive marketing texts, we may also send promotional messages.

• Opt-out: You can opt out of text messages at any time by replying STOP. After you opt out, you may receive a final message confirming your opt-out.
• Help: Reply HELP for help, or contact us using the information in Section 12.
• Message & data rates: Message and data rates may apply depending on your carrier and plan.

Note: Consent to receive text messages is not a condition of purchase. (If you use web forms, your form language should match this policy.)

5. How We Share Information

We may share your information only as needed with:

• Service providers (e.g., hosting, analytics, communications, scheduling, and CRM tools) who support our operations and are required to protect your data
• Legal or regulatory authorities if required by law, subpoena, or legal process
• Business transfers (rare), such as a merger, acquisition, or asset sale, where information may be transferred as part of the transaction

6. Cookies & Tracking Technologies

We may use cookies and similar technologies (such as pixels and analytics tools) to understand how visitors use the Website, improve performance, and measure marketing effectiveness.

• Essential cookies help the Website function properly.
• Analytics cookies help us understand Website usage (e.g., pages visited, time on site).
• Advertising/marketing cookies may be used to measure and improve our advertising.

You can control cookies through your browser settings and, where available, through any cookie preference tools we provide. Disabling cookies may limit some features of the Website.

7. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website or internet transmission is fully secure, and we cannot guarantee absolute security.

9. Your Privacy Choices & Rights

Depending on where you live, you may have certain rights regarding your personal information (subject to legal exceptions). These may include the right to request access, correction, deletion, or information about how we use and share your data.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights under the California Consumer Privacy Act as amended by the CPRA, including the right to request (a) access to certain personal information we have collected about you, (b) deletion of certain personal information, and (c) information about our collection, use, and disclosure practices.

How to submit a request:

• Email us at sales@californiafirstroofing.com with the subject line “Privacy Request”.
• Or call us at (424) 777-1619.

To protect your information, we may need to verify your identity before completing your request. We will respond within the timeframes required by law.

No sale/sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising as defined under California law.

11. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

12. Children’s Privacy

The Website is not intended for children under 13, and we do not knowingly collect personal information from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated effective date.

Tip: If you collect phone numbers via forms, ensure your form includes clear SMS consent language and links to this Privacy Policy and your Terms & Conditions.